Category: Business and Management

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The financial crisis has led to a decline in disposable income, causing families to look for cheaper quality food (fast foods).

This answer provides an insight into why the knowledge of organisational behaviour is important to practising managers today.

With the development of social media a huge opportunity has developed for companies to reach and expand the audience for their PR.

This short answer explains ways in which an organisation can develop a relationship with customers for a product.

The British Red Cross and British Heart foundation offer examples of direct and indirect relationships with the public as their customers.

Knowledge map, decision table, decision tree, frames, production rules, case-based reasoning and knowledge-based agents.

Pull marketing takes the opposite approach to push marketing. The ultimate target of pull marketing is to draw the customers into buying…

Critical evaluation involves objective and balanced analysis and decision making, it is a key skill throughout business. In HRM it is important in

HRM practice can be seen as the ‘hidden hand’ of change. It works within the background, yet is vital in the implementation of change.