Category: Business and Management

With the development of social media a huge opportunity has developed for companies to reach and expand the audience for their PR.

This short answer explains ways in which an organisation can develop a relationship with customers for a product.

The British Red Cross and British Heart foundation offer examples of direct and indirect relationships with the public as their customers.

Knowledge map, decision table, decision tree, frames, production rules, case-based reasoning and knowledge-based agents.

Pull marketing takes the opposite approach to push marketing. The ultimate target of pull marketing is to draw the customers into buying…

Critical evaluation involves objective and balanced analysis and decision making, it is a key skill throughout business. In HRM it is important in

HRM practice can be seen as the ‘hidden hand’ of change. It works within the background, yet is vital in the implementation of change.

The definition of Corporate Social Responsibility (CSR) and how it applies to current business practices

Internal and external auditors complement each other as they seek to find and recommend ways to minimise the different risks.

With HR systems increasingly using custom software packages that companies are constrained to, the issue of ‘fit’ is an essential consideration.