What is the GE-McKinsey matrix?
The GE-McKinsey matrix helps businesses prioritise investments by evaluating industry attractiveness and business unit strength.
What evidence is required for a CIPD professional behaviours assessment?
Show evidence in CIPD behaviours assessments with real examples, reflections, documents and feedback, mapped clearly to each behaviour.
What is the importance of teamwork?
Teamwork boosts performance, handles complex tasks, builds key skills, and fosters innovation, safety, and organisational success.
Effect of Brexit on US and EU Business Deals
Brexit tends to dampen the growth of the business activities between the countries.
What are the sustainability dimensions of e- commerce as a prevailing business model?
It has become important to frame sustainability for the e-commerce sector as the objective to expand customers’ loyalty to certain brands.
Suggest one European Company that may break into the Saudi market.
With Saudi Arabia planning an economic transformation, Suggest one European Company that could break into the Saudi market.
Kinder’s Direct Marketing
Information about the marketing tactics and strategies used for the Kinder Bueno chocolate bar.
What are the new main strategic actions of starbucks from 2012 to 2015?
Starbucks follow three intensive strategies which focus on product and market development plus market penetration.
B2B marketing versus B2C marketing
On one hand, Business-to-Consumer (B2C) marketing is the process of an organisation marketing its product or service directly to consumers…
