At Gore-Tex, what is the IT function and its role to the overall business to achieve and sustain its competitive advantage in the marketplace?
Creating a ‘Northern Powerhouse’ is counterproductive for businesses in the north of England?
What strategies might businesses use to maintain their position in the market due to Brexit?
The key factors that led to birth of mass tourism with reference to major developments taking place in the pre-industrial, industrial and post-industrial era.
The definition of branding equates to the marketing practice of creating a name, symbol or design that identifies and differentiates a product…
Integrated marketing communications is an approach used by organisations to brand and coordinate their marketing efforts across multiple…
Conflict in the context of a business can be defined in different ways, and it can occur for different reasons, in different places, and at…
International businesses have to manage risks of operating in a different country including the prudent management of foreign currency exposure.
Outsourcing activities allows the business to focus on its core tasks. However, this approach can result in various challenges.
A short answering describing how and when H&M started the process of internationalisation.