What is the consumer purchasing decision making process
Explanation of the 5 steps of the consumer decision making process in purchasing a good or service.
The Evolution of Selling Methods and Attitudes
An overview of some of the developments in selling practices over the past century
At Gore-Tex, what is the IT function and its role to the overall business to achieve and sustain its competitive advantage in the marketplace?
At Gore-Tex, what is the IT function and its role to the overall business to achieve and sustain its competitive advantage in the marketplace?
Creating a ‘Northern Powerhouse’ is counterproductive for businesses in the north of England?
Creating a ‘Northern Powerhouse’ is counterproductive for businesses in the north of England?
What strategies might businesses use to maintain their position in the UK market?
What strategies might businesses use to maintain their position in the market due to Brexit?
Discuss key factors that led to the birth of mass tourism
The key factors that led to birth of mass tourism with reference to major developments taking place in the pre-industrial, industrial and post-industrial era.
Explaining branding
The definition of branding equates to the marketing practice of creating a name, symbol or design that identifies and differentiates a product…
Integrated marketing communications
Integrated marketing communications is an approach used by organisations to brand and coordinate their marketing efforts across multiple…
