Category: Business and Management

Foreign market penetration is the application of a penetration approach to a market which is not in the firm’s domestic market.

Critical Chain Project Management

Push marketing is a promotional strategy in which organisations attempt to bring their products to their customers. In order to do this…

When developing such mechanisms, organisations must factor aspects such as the need for training and involved costs.

These principles are in line with the view of employees as ‘human capital’ in that they are primarily an asset or resource of the business

Market inefficiencies affecting fruit farmers

What were the main strategic actions of Starbucks from 2012 to 2015?

An overview of some of the marketing tools used by Sunway for their Lost World of Tambun theme park

Five Force analysis of Ferrari

Some of the reason why multinational enterprises choose to go international